Educational Tracks Overview
Digital Path to Purchase
Hosted by G2.
- AB1| Choose Your Own Adventure: The 21st Century Path to Purchase
- AB2| Coupons in the Path to Purchase
- AB3| Converting the Next Generation via Emerging Shopper Technologies
- AB4| Shopping Is Better with Friends: Shopper Marketing in a Social World
- AB5| Birds of a Feather Flock Together: The Keys to Unlocking Neighborhood-Level Shopper Marketing Campaigns
- AB6| What’s New in How Digital Coupons and Promotions Can Impact the Path to Purchase
- AB7| How to Keep Pace with the Rapid Growth and Competition in the $20 Billion Digital Grocery Shopping Segment
Big Picture
Hosted by United Displaycraft.
- BB8| Partnering for Success in the Digital Age: How Vendor Companies Can Partner to Create Better Shopper Marketing Programs in Retail
- BB9| Hershey’s Insights-Driven Performance Model Drives Demand and Creates Success Well Beyond the 'Shopper Marketing Department'
- BB10| Developing a Fully Integrated Path to Purchase Strategy
- BB11| “Yell, Dwell and Sell” – Developing a Winning Shopper Messaging Architecture
- BB12| Moving a Shopper-Centric Company to the Next Level
- BB13| The Infinity Loop
- BB14| The Shopper Economy
Insights to Activation
Hosted by RockTenn.
- CB15| A New Approach to Market Structure that Serves the Shopper
- CB16| In-Store Eye-Tracking, POS Touchpoints and Shopper Behavior: Uncovering the Path to Purchase Across Different Retail Channels
- CB17| Using Loyalty Card Data to Understand Shopping Behavior and In-Store Trends
- CB18| Connecting with Consumers Digitally: A Biometric Study of Online Advertising
- CB19| Shopper Insights Get Real: In-Store Lab Unveils Actionable Results
- CB20| The Power of Many: Connecting with Shoppers and Driving Sales with Occasion-Based Solutions
- CB21| Measuring the In-Store Impact of Online Advertising
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