William Pink

Senior Partner, Client Solutions
Millward Brown – New York

Bill Pink is a thought leader and innovator in the field of accountability research. In his current role, Pink is a senior partner on the client solutions team and oversees Millward Brown North America’s marketing science, ROI and media teams. He has focused on expanding Millward Brown’s external presence via public speaking at industry forums such as the American Marketing Association (AMA) and the Advertising Research Foundation (ARF), co-authoring a chapter on marketing accountability and drivers of brand success for an edited volume (released in November 2011), and developing and delivering cross-media workshops for advertising and media teams across categories.

Prior to joining Millward Brown, Pink taught public opinion to undergraduates, provided statistical consultation and support at New York University, managed the quantitative analysis of IBM’s global tracking studies, and conducted research on CRM strategies and segmentation for the Peppers and Rogers Group.

Pink holds a doctorate and a master’s in politics from New York University, specializing in methodology, and a bachelor’s in political science and Spanish language and literature from Colgate University. He is an elected member of the Market Research Council and a trustee at the Marketing Sciences Institute.