Shopper Marketing Summit

Scott Young

President
Perception Research Services (PRS)

Scott Young is president of Perception Research Services, a company that conducts over 600 consumer research studies annually to help companies develop, assess and enhance their packaging and point-of-sale marketing efforts. Young leads PRS’ efforts in implementing qualitative, quantitative, store-based and web-based research programs on behalf of Procter & Gamble, Kraft Foods and Diageo, among many other clients. He also regularly authors articles regarding packaging and point-of-sale research, which have appeared in the Design Management Journal, Brand Packaging and Package Design.

 

 

The Shopper Marketing Summit is a paramount industry conference where experts share knowledge and best practices to help brands and retailers achieve new peaks of success along the path to purchase.

 

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