Scott Young
President
Perception Research Services (PRS)
Scott Young is president of Perception Research Services, a company that conducts over 600 consumer research studies annually to help companies develop, assess and enhance their packaging and point-of-sale marketing efforts. Young leads PRS’ efforts in implementing qualitative, quantitative, store-based and web-based research programs on behalf of Procter & Gamble, Kraft Foods and Diageo, among many other clients. He also regularly authors articles regarding packaging and point-of-sale research, which have appeared in the Design Management Journal, Brand Packaging and Package Design.
Scott Young is speaking at In-Store Eye-Tracking, POS Touchpoints and Shopper Behavior: Uncovering the Path to Purchase Across Different Retail Channels.
Young has earned a Distinguished Faculty rating.


Scott Young



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