Patrick Moorhead

SVP, Group Managing Director - Mobile
Draftfcb

As director of mobile platforms at Draftfcb Chicago, Patrick Moorhead not only leads the mobile initiatives for Draftfcb’s Chicago agency, but also provides leadership for mobile efforts across Draftfcb's entire North American network. In 2010 the agency announced a ground breaking mobile platform partnership, spearheaded by Moorhead that enabled it to deliver an unprecedented breadth and depth of mobile capabilities and services to its clients in a unique and fully integrated manner. He also played a pivotal role in the development and launch of the agency’s innovative mobile application, Heat Tracker, recently awarded the 2011 Social Media “Next Big Thing” Award.

Prior to joining Draftfcb in December 2009, Moorhead led R&D efforts and implementations on behalf of Razorfish’s emerging media practice group in the central U.S. He helped clients and staff understand and assess a number of emerging media technologies – including iPTV, video-on-demand, mobile media and messaging, online gaming, and digital signage – and their practical applications as marketing vehicles.

Moorhead joined Razorfish in 2005 after spending five years as assistant professor of design at Drexel University’s College of Media Arts and Design. His areas of focus at Drexel spanned a wide range of topics including commercial publication design, brand marketing, fashion merchandising and interior design. Prior to that, Moorhead was a partner in an advertising agency called Monsoon Microstudios, a web development consultant, and president and creative director of Burroughs/Moorhead Design Inc., a design and strategic consulting company he co-founded.

Moorhead holds a BA in fine arts and philosophy from Kenyon College and has studied at the graduate level in education, painting, architecture and interior design.