Patrick Fitzmaurice

Principal
The Capre Group

With his shopper-driven orientation, Patrick Fitzmaurice has proven success in bringing brands to life in retail. He has a 25-year track record of consumer packaged goods and general marketing success. Fitzmaurice has built expertise in manufacturer-retailer collaborate business planning, shopper marketing capability building, and identifying opportunities through hypothesis-driven thinking. Before joining The Capre Group in 2003, he held leadership roles at companies such as Unilever, Nielsen and Donnelley Marketing as well as successful business building in several company start-ups. He has served as president of the American Marketing Association in Georgia, currently serves on its executive board, and is a frequent speaker and industry facilitator.