Orit Peleg

EVP, Shopper Marketing Strategy
OgilvyAction

Orit Peleg’s creative strategic approach and global shopper marketing expertise were shaped by her experience working on both the agency and the client side at Coca-Cola. Since joining OgilvyAction, Peleg has worked in partnership with brands such as Coca-Cola, Unilever, P&G, Kraft, BP and Gap to deliver shopper-centric integrated campaigns on global and local levels that create purchase behavior. Her activation expertise covers a multitude of disciplines, including experiential, digital, promotional and shopper communication.