Michael Scriven

VP, Client Marketing
Coupons.com Inc.

Mike Scriven is VP of client marketing at Coupons.com Inc. and oversees the company’s business-to-business marketing efforts, including client strategy, advertising, sponsorships, analytics and research. He joined the company in 2009 and brings 20 years of professional experience in promotion marketing and services, supporting the CPG and trade/retail industries.

Scriven is an expert in promotion marketing, having consulted with Internet companies, including Coupons.com, since 2006. At the same time, he was VP of marketing and a founding partner of Aperture Marketing Group LLC, a leading startup in point-of-entry marketing, which supported many leading national consumer brands. Scriven was director of marketing at Valassis Inc. During his 14-year tenure at this leading media and marketing services company, he oversaw the company’s marketing efforts for CPG and retail verticals that represented over $600 million in annual revenue. Scriven began his career at Ford Motor Co. in a field sales role.

He holds a BA in economics from the University of Michigan and a MBA in marketing from Michigan State University’s Eli Broad Graduate School of Management.