Mark Garratt

Co-Founder & Partner
In4mation Insights

Mark Garratt has worked as a modeling specialist on the consulting side and as a director of the analytics function at the former Miller Brewing Co. and the former Gillette Co. He is an expert in experimental design, choice modeling, hierarchical Bayesian modeling, pricing analysis, sales forecasting, sales response modeling (via UPC scanner data) and marketing mix. In 2006, he became a founding partner of In4mation Insights. Garratt has been an active member of the American Marketing Association, especially the ART/Forum conference. He chaired the annual conference in 1996, served on the conference committee three times, and in 2000, won the best presentation award. Garratt has an MS in mathematical statistics from the University of Illinois.