Jeff Dec

Senior Director, Shopper Marketing, Mass & Club Channels
Pepsi Beverages Co.

Jeff Dec, a seven-plus year PepsiCo veteran, has spent the majority of his year career in brand marketing, successfully managing the growth of beverage brand portfolios such as Starbucks Coffee, Lipton ready-to-drink tea and the suite of Pepsi energy drink brands. He joined Pepsi in 2004 with a proven base of CPG experience including brand and innovation roles at Groupe Danone, where he delivered groundbreaking, insights-based solutions such as the Danimals line of drinkable yogurt.

Dec currently leads the beverage shopper marketing agenda for the mass and club channels, delivering programs that build brand equity and deliver unique shopper solutions for brands such as Gatorade, Pepsi, Mountain Dew and Tropicana.

Dec is a graduate of the University of South Carolina and holds a master’s from the University of Connecticut.