Fred Bidwell

Executive Chairman
JWT Action

Fred Bidwell is a seasoned agency principal and marketing strategist with experience working with leading consumer packaged goods brands, durables and services. His expertise stems from advertising agency management, new business development, agency product development and delivery of strategic planning, communications planning, creative development and implementation solutions.

Since July 2010, Bidwell has served as executive chairman of JWT Action. OgilvyAction, the activation arm of Ogilvy & Mather, and Malone Advertising, the retail marketing unit of JWT – both part of WPP Group – have merged into a joint venture in North America to form JWT Action, the first fully integrated, end-to-end shopper marketing and experiential marketing agency. JWT Action represents a new model in shopper marketing designed to help brands and retailers reach and influence consumers and shoppers at every touchpoint along the path-to-purchase.