Faculty Speakers

Dedicated to achieving excellence in professional education within the field, the Path to Purchase Institute has assembled a roster of speakers that includes seasoned favorites and innovative newcomers you won’t see anywhere else. For your reference, we recognize the returning speakers who have been most highly rated by attendees in the past, based on a 4-point evaluation scale. Faculty have spoken at a minimum of one other Institute event and received an audience rating of > 3.2 / 4.0. Find out what keeps the audience asking for an encore.

Christopher Brace

Owner
Shopper Intelligence

Session(s):

• Advanced Consumer and Shopper Insights

Steve Carlin

Senior Director, Shopper Marketing & Insights
Ubisoft

Session(s):

• Partnering for Success in the Digital Age: How Vendor Companies Can Partner to Create Better Shopper Marketing Programs in Retail

Ken Fenyo

CEO
YOU Technology Inc.

Session(s):

• What’s New in How Digital Coupons and Promotions Can Impact the Path to Purchase

Patrick Fitzmaurice

Principal
The Capre Group

Session(s):

• Hershey’s Insights-Driven Performance Model Drives Demand and Creates Success Well Beyond the 'Shopper Marketing Department'

Jon Kramer

CMO
RockTenn Merchandising Displays

Session(s):

• Shopper Insights Get Real: In-Store Lab Unveils Actionable Results

Patrick Moorhead

SVP, Group Managing Director - Mobile
Draftfcb

Session(s):

• LBS = Location Based Shopper?

David Sommer

CPG Client Leader, Global Marketing Solutions
Facebook

Session(s):

• Shopping Is Better with Friends: Shopper Marketing in a Social World

Paul Sternhell

Head of Search Solutions, Americas
Google Inc.

Session(s):

• Measuring the In-Store Impact of Online Advertising

Dave VanderWaal

Director, In-Store Marketing
LG Electronics

Session(s):

• “Yell, Dwell and Sell” – Developing a Winning Shopper Messaging Architecture

Jeff Weidauer

VP, Marketing & Strategy
Vestcom International Inc.

Session(s):

• Developing a Fully Integrated Path to Purchase Strategy