Dave VanderWaal

Director, In-Store Marketing
LG Electronics

Dave VanderWaal is the director of in-store marketing for LG Electronics-US. He leads a team of shopper marketing professionals charged with the development of in-store activations and materials that leverage key shopper and retailer insights. VanderWaal has over 25 years of in-store marketing experience, creating retail experiences for major consumer brands such as Maytag and Hallmark. He has brand, retailer and agency backgrounds and has helped lead blended winning shopper initiatives from all three perspectives.