2012 Shopper Marketing Celebration

2012 Hall of Fame Class

We introduced the 2012 Shopper Marketing Hall of Fame class, an honor bestowed upon three deserving individuals by the editors of Shopper Marketing magazine. From the work they produce to their daily business practices, this year's inductees represented the very best of the in-store marketing industry. They fostered best practices and demonstrated a supreme understanding of all marketing efforts that culminate at retail.

Evan Anthony

VP, Marketing/Advertising

Tracey Doucette

SVP, Customer Strategy, Field & Shopper Marketing

Lisa Klauser

VP, Consumer & Customer Solutions and Marketing Operations

2012 Shopper Marketing Effies

For the first time, Effie Worldwide, in partnership with the Path to Purchase Institute, presented the winning campaigns with trophies at the Shopper Marketing Celebration. The level of their awards - Gold, Silver or Bronze - were revealed at the ceremony.

The Effie Awards were founded in 1968 by the American Marketing Association, New York Chapter, as an awards program to recognize the most effective advertising efforts.

The prestigious Shopper Marketing Effie Awards focus on integrated campaigns that were specifically designed to engage the shopper and guide his or her purchase process toward a desired end result. Awards were given to campaigns that best demonstrate how they effectively solve the shopper marketing challenge, connect with the shopper, influence her along the path to purchase and inspire her to become a buyer.