Track Session

Different messaging touchpoints fill different shopper needs. In this session, attendees will learn how to create an architecture that provides navigational help, inspirational motivation and educational information to connect with the shopper on all levels. Participants will:

• Learn basic principles to help construct their own version of an in-store communication “playbook.”
• Discover how to plan shopper messaging holistically as part of an overarching plan.
• See first-hand examples of how LG Electronics is connecting with shoppers using the “playbook.”