Track Session

Digital coupon use is exploding and becoming a key way leading brands and retailers can collaborate to drive sales and loyalty. This presentation will discuss how this space is evolving and key trends in the growth of this new marketing medium. A case study from a YOU Technology customer will highlight these tools in practice and examine innovative channels such as mobile and social media to reach shoppers with digital offers. Key takeaways include:

• The impact of knowing your audience and behaviors: strategies for reaching digital savvy audiences as well as novices.
• Choosing the right channel, medium and elements to fit your objectives, such as increasing trial, new product introduction or creating loyalty.
• Brand/retailer collaboration: extending in-store merchandising and marketing to address new behaviors and changes in traditional “moment-of-truth” timing.