Track Session

The path to purchase has been drastically altered. Mobile devices allow us to reach customers anywhere, at any time, and in a very personal way, requiring shopper marketers to think beyond traditional methods of engagement. This session will help brands move beyond basic mobile programs, to fully mobilize their assets and build a comprehensive mobile strategy with ongoing, integrated campaigns that collaborate with retail partners and allow for ongoing engagement through a number of mobile channels. Audience members will take-away: 

• How to build a comprehensive mobile strategy including the many channels available to them such as SMS, MMS, mobile web, apps, QR codes, mobile coupons and more.
• How to use mobile to not just engage with, but build lasting relationships with customers along the path to purchase and beyond.
• How Kellogg has successfully developed and executed mobile strategies with shoppers and consumers.