Track Session

PepsiCo and Spire will discuss using loyalty data to identify shoppers' form of payment (i.e. credit card, cash, debit card, etc.), and provide deep analysis of shopping behavior in PepsiCo categories based on this information. This research was conducted to gain insight into the SNAP (supplemental nutrition assistance program) buyer in detail. The focus of this multiphase analysis was to better understand what category volume could be attributed to these buyers and what the impact would be to PepsiCo and retail customers if this category could not be purchased utilizing SNAP benefits. Audience members will:

• Glean insight on advanced use of loyalty card data.
• Understand how data can drive detailed in-store strategy and tactics that impact shopper behavior.
• Discover how to develop shopper programs tied to loyalty card insights.