Track Session

Today, there is a new currency that extends beyond the dollar. It is made possible by digital technology and can be minted by anyone who has a mobile phone. This new currency is behavior.

This session will outline a new kind of transaction at work in our economy – shopper behavior in exchange for digital scrip. This phenomenon will revolutionize the way we market goods and services, because it shifts the labor and budget of marketing directly to the shopper. In this session, marketers will get:

• A framework to understand an important phenomenon.
• A new way to think about driving shopper behavior.
• A preview of the newly released book, The Shopper Economy, plus a free copy for all session attendees.