Track Session

Driving total basket sales is fundamental to profitable, sustainable growth at retail as cross-merchandising store categories drive value for the shopper, retailer and brand. An important way to do this is by pairing a variety of food and beverages, as 57% of trips are occasion-based on which shoppers are less price sensitive. Featuring findings from Coca-Cola’s recent Consumer Beverage Landscape Study, this session will discuss:

• Case studies on how to increase basket rings by pairing Coca-Cola brands with premiere CPGs to create meal and snack bundles.
• How to solve shopper conversion issues and how to create meal solutions that also include center store.
• How to best execute occasion bundles to create the greatest value.