Track Session
AB4| Shopping Is Better with Friends: Shopper Marketing in a Social World Sold Out!
April 17, 2012 | 2:45 PM – 3:45 PM | Digital Path to Purchase
David Sommer and Rachel Cohn along with expert participation from April Carlisle, will discuss how shopper marketing professionals are using the power of word of mouth at scale from the 800-plus million people on Facebook to dramatically accelerate engagement, trial and brand loyalty. What are the opportunities for shoppers, retailers and brands in the social media era? Review specific examples of Facebook integration to answer questions like:
- How can a Facebook partnership between CPG companies and retailers increase ROI and create a more social experience for shoppers?
- How can brands drive retailer objectives for trip and basket size by using social media?
- How are retailers using social media to increase shopper participation and personalization all along the path to purchase?
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- Awards Ceremonies
- Multimedia
- Media Partner
The Shopper Marketing Summit is a paramount industry conference where experts share knowledge and best practices to help brands and retailers achieve new peaks of success along the path to purchase.
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