Track Session
CB19| Shopper Insights Get Real: In-Store Lab Unveils Actionable Results
April 18, 2012 | 9:15 AM – 10:15 AM | Insights to Activation
Real in-store innovation is an outcome of shopper and on-site insight. In the field of retail display and merchandising, real insight has often been difficult to come by. In this session you'll hear a major retailer and a leading solutions provider discuss how insight-driven innovation can pave the way to in-store success. Material is based upon output from the first large-scale real-world retail learning lab.
What if you knew what it takes to increase shopper engagement? Or which offers work better than others? Or which messages make a difference? Or which locations drive business? Now you can gauge firsthand how in-store innovations stop traffic and close the sale. Session participants will experience:
- How to measure real shopper behavior and avoid the pitfalls of drawing conclusions from sampled data.
- Understanding what retailers want and need in order to ensure that programs really see the light of day.
- Why to take a disciplined approach to creating in-store innovation and how to evaluate whether a particular technology or design is worth the investment.
- Program
- Sessions
- Speakers
- Awards Ceremonies
- Multimedia
- Media Partner
The Shopper Marketing Summit is a paramount industry conference where experts share knowledge and best practices to help brands and retailers achieve new peaks of success along the path to purchase.
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