Track Session
BB8| Partnering for Success in the Digital Age: How Vendor Companies Can Partner to Create Better Shopper Marketing Programs in Retail
April 17, 2012 | 10:00 AM – 11:00 AM | Big Picture
The idea of working with a vendor (brand marketer) partner in retail seems a simple one, but in practice is often fraught with complication and pitfalls. This panel session seeks to help outline the best methods and practices to help build winning initiatives with your retail and vendor partners. Session takeaways:
- How to identify brands (vendor) partners to work with.
- Working with the other company – understanding cultural and organizational pitfalls.
- Building a win-win-win initiative with retailers and partners.
- Program
- Sessions
- Speakers
- Awards Ceremonies
- Multimedia
- Media Partner
The Shopper Marketing Summit is a paramount industry conference where experts share knowledge and best practices to help brands and retailers achieve new peaks of success along the path to purchase.
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