E2| New Media Mix: The Impact for Marketers
April 10, 2013 | 10:30 AM – 11:30 AM | The New Media Mix
Hear insights and expertise from Valassis on how shifts in shopping, purchasing and media behaviors are compelling marketers to re-evaluate media plans and how these shifts connect with value-conscious consumers throughout the path to purchase (using the McKinsey & Company cyclical model).
Then listen to a panel of leading CPG, retail and agency executives discuss real-life examples of proven integrated media strategies, the changes in shopper marketing and the importance of targeting the right consumer with the right offer in the right media. In this session, you'll hear:
- How to target and engage consumers with the media of their choice before, during and after the purchase.
- Real-life examples of implementing the new media mix from industry experts.
- An understanding of how to apply a combination of print and digital - the new media mix - to drive shopper programs.