Track Session

Gaining insights in the mobile world is all about user engagement. This presentation will demonstrate how to take advantage of the growing popularity of the social-local-mobile world using location-based mobile surveys, store-proximity targeting and social media integration. Imagine, for example, engaging in the fundamental research method of cultural anthropology via mobile devices, activated in the moment by your QR codes. Audience takeaways:

• Capturing behavioral shopper data through smartphones.
• Attitude measurement and perceptual mapping of your shoppers through mobile technology.
• In-store shopper “at moment” capturing and what to do with this type of intelligence.