Track Session

The mobile phone is quickly evolving into a location awareness tool that helps consumers know not only where they are at any moment, but also what is around them. From services that allow for the delivery of targeted text messages triggered by consumers’ movements to smartphone applications that are aware of location in a store, mobile and location awareness are transforming the ways that consumers shop, purchase and unlock value from the brands and retailers they trust. This session will look at:

• The key trends in technology driving this behavior.
• The strategic implications of location based shopper marketing.
• Examples from the key players in the location space today.