Track Session

Coupons continue to see an increase in popularity. More consumers are using coupons than ever before, and at the same time, more brands are using coupons to engage with shoppers. This session provides an in-depth discussion on how coupons are influencing consumers – from web, mobile, social and other touchpoints across the digital domain – at home, on the go and in the store. Coupons.com brings case studies and real data to demonstrate success and best practices. This session will help attendees:

• Understand if digital coupons are the right promotional tools to effectively engage with consumers and move product off the shelf.
• Learn about the many touchpoints along the path to purchase, where brands can connect with shoppers, including web, mobile and social.
• Understand best practices based on success stories and case studies.