Track Session
AB3| Converting the Next Generation via Emerging Shopper Technologies Sold Out!
April 17, 2012 | 1:30 PM – 2:30 PM | Digital Path to Purchase
Sixty percent of moms have smartphones and 62% use their phones to shop. In addition, Gen Y is driving technology adoption and will outspend any other demographic by 2017. These forces are changing shopping behavior. This session will share:
- The driving forces behind these trends and how to take advantage of them for your business.
- How Coca-Cola is deploying 125 years of expertise by talking to consumers and shoppers across the entire path to purchase.
- Best practices to enable a stronger connection and better convert shoppers to buyers.
- Program
- Sessions
- Speakers
- Awards Ceremonies
- Multimedia
- Media Partner
The Shopper Marketing Summit is a paramount industry conference where experts share knowledge and best practices to help brands and retailers achieve new peaks of success along the path to purchase.
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