Track Session

Drawing on biometric research conducted in conjunction with neuroscientists, Marlow will discuss the tactical possibilities surrounding digital creative executions. This session will illustrate that various online targeting mechanisms can elicit markedly different reactions from people and why this is important for advertisers to understand. Marlow will also provide creative recommendations compiled from analyzing hundreds of CPG display campaigns, illustrating the power of applying creative best practices to digital executions. Key takeaways from this session include:

• Insight into the various neurological responses and the implication of those reactions for advertisers.
• A better understanding of tactical and strategic rules surrounding creative executions.
• Real-world demonstrations of advertisers who put these takeaways into practice.