Track Session

This session takes a deep dive into how technology has disrupted the traditional path-to-purchase model, shifting from a linear journey from start to finish, to a circular one with multiple on-and-off ramps. It will be supported by real world industry experiences and findings from various third-party and Catapult-specific research initiatives. Key takeaways:

• New perspective on path-to-purchase modeling.
• Enhanced understanding of the tools at the shopper’s disposal.
• Understanding of the shopper’s behavioral shifts and considerations.