Track Session

People naturally associate with others who are like-minded. The same is true within neighborhoods across the country – people with similar interests live near one another. In order to reach the neighborhoods with the most attractive attributes for their product or store, brands and retailers need to learn how to apply next-generation approaches to their shopper marketing campaigns – approaches that pinpoint campaigns at a community level, with the ability to scale to a national level. In this session, audience members will learn:

• How to define the next generation of digital shopper targeting.
• The difference between traditional business intelligence and applied business intelligence methods for retailing.
• Ways to increase revenues and drive in-store traffic (based on several CPG shopper marketing case studies).