Track Session

For a relatively new industry, mobile has grown tremendously – becoming an essential, global platform. As more consumers turn to their smartphones to locate stores, find products and compare prices on the go, there is a golden opportunity for retailers and brand marketers to reach potential customers in a way that’s yet to be fully explored: on the smaller screen.

Smartphones are turning into consumers’ constant shopping companions. Savvy retailers who can take advantage of this shopping revolution have the potential to drive foot traffic, increase basket size and margins, improve quality and efficiency, and build customer frequency. This presentation will deliver information on:

• The technology behind mobile platforms and applications as well as opportunities that lie ahead for further integration of mobile and retail.
• Location-based apps and their potential to create personalized and interactive shopping experience – potentially causing a permanent shift in the way people interact with brands.
• How to best utilize new services and technologies to attract, reward and retain customers.