General Session
The Future of Retail
April 17, 2012 | 8:30 AM – 9:45 AM
Piers Fawkes, president of PSFK, will present freshly updated findings from PSFK’s annual Future of Retail report. Fawkes will inspire anyone involved in creating touchpoints that lead a customer through the purchase path. While there are tremendous changes happening across all aspects of retail, he focuses on the vibrant innovation revolving around the physical store. Fawkes will present key trends and macro themes that retailers, service providers and product manufacturers can leverage to enhance the shopper experience in order to drive sales.
Fawkes will touch upon 10 key retail trends that live within three broad themes:
- Shopper know-how.
- Online expectation, real world experience.
- Redefined retail cartography.
- Program
- Sessions
- Speakers
- Awards Ceremonies
- Multimedia
- Media Partner
The Shopper Marketing Summit is a paramount industry conference where experts share knowledge and best practices to help brands and retailers achieve new peaks of success along the path to purchase.
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