General Session

This dynamic presentation will showcase the power of digital media along the shopper's path to purchase, putting the what, the why and the action together to partner with leading retailers to capture growth.

This speaking team is unique because it has been assembled to cover digital integration across all major channels of trade, from convenience and gas through grocery to mass retailers, from insights to solutions.

The goal of the presentation is to walk the audience through the framework used to work collaboratively with key retailers, beginning with framing and identifying the opportunity to develop programs and ultimately measuring success to assure effective use of tools and capabilities. Key takeaways:

• A digital shopper engagement framework to focus efforts.
• Building solutions and selecting digital tactics that are appropriate for the retailer, the brand and the shopper through their decision journey.
• Digital program case study examples where the solutions were more integrated and effective than either a retailer or vendor brand could do on its own – building brand lovers and converting brand buyers.