At-a-Glance Schedule
Monday, April 16, 1:00 – 4:30 pm
Pre-Summit Advanced Learning Session
S1| Advanced Consumer and Shopper Insights
- Christopher Brace Owner, Shopper Intelligence
Pre-Summit Advanced Learning Session
S2| Measuring Shopper Marketing Performance: Best Practices and Real World Strategies
- Fred Bidwell Executive Chairman, JWT Action
- Peter Breen Managing Director - Content, Path to Purchase Institute
- April Carlisle Leader, Shopper Marketing COE, P&G North America, Procter & Gamble
- Liz Crawford Senior Industry Analyst , Path to Purchase Institute
- Agustin De Dios Director - Global Measurement Analytics, Kimberly-Clark Corp.
- William Pink Senior Partner, Client Solutions, Millward Brown – New York
- Joe Radabaugh Division VP, Category and Shopper Excellence, Nestlé USA
- Daren Sorenson Director, Shopper Marketing Insights, The Coca-Cola Co.
Tuesday, April 17, 8:30 – 9:45 am
Tuesday, April 17, 10:00 – 11:00 am
Digital Path to Purchase
AB1| Choose Your Own Adventure: The 21st Century Path to Purchase
- Brian Cohen Director of Digital Shopper Marketing, Catapult Marketing
- Seth Diamond VP of Insights, Catapult Marketing
Big Picture
- Steve Carlin Senior Director, Shopper Marketing & Insights, Ubisoft
- Aaron Elleman Director, Shopper Marketing, The Kellogg Co.
- Allan Peretz Team Leader, North America eCommerce Innovation, Procter & Gamble
- Bill Schober Managing Director - Content & Editorial, Path to Purchase Institute
Insights to Activation
CB15| A New Approach to Market Structure that Serves the Shopper
- Rafael Alcaraz VP, Global Advanced Analytics, Business Insights Group, The Hershey Co.
- Mark Garratt Co-Founder & Partner, In4mation Insights
Mobile Solutions
DB22| Beyond the Check-In: Using Mobile to Close the Purchase Cycle
- Doug Galen Chief Revenue Officer, Shopkick Inc.
- W. Don Wortley Digital Marketing Manager, Best Buy
Tuesday, April 17, 11:15 am – 12:15 pm
Digital Path to Purchase
AB2| Coupons in the Path to Purchase
- Michael Scriven VP, Client Marketing, Coupons.com Inc.
Big Picture
- Michael Depanfilis VP, Shopper Marketing , The Hershey Co.
- Patrick Fitzmaurice Principal, The Capre Group
Insights to Activation
- Sterling Jackson Research Manager, Americas Shopper Insights, Hewlett-Packard Co.
- Sheila McKay Customer & Channel Insight, Hewlett-Packard Co.
- Scott Young President, Perception Research Services (PRS)
Mobile Solutions
DB23| Using Mobile to Engage Customers Along the Path to Purchase and Beyond
- Dan Cooke Director, Digital Shopper Marketing, Kellogg Co.
- Jeff Hasen CMO, Hipcricket, an Augme Company
Tuesday, April 17, 1:30 – 2:30 pm
Digital Path to Purchase
AB3| Converting the Next Generation via Emerging Shopper Technologies
- Michael La Kier Group Director, Shopper Marketing Strategy & Capability, The Coca-Cola Co.
Big Picture
BB10| Developing a Fully Integrated Path to Purchase Strategy
- Jeff Weidauer VP, Marketing & Strategy, Vestcom International Inc.
Insights to Activation
CB17| Using Loyalty Card Data to Understand Shopping Behavior and In-Store Trends
- Megan Margraff Chief Analytical Officer, Spire
- David Newman VP, Global Insights, PepsiCo
Mobile Solutions
DB24| Mobile Shopper Marketing 2015: The Future of Shopper Intelligence through Smartphones
- Corrine Sandler CEO, Fresh Intelligence Research Corp.
Tuesday, April 17, 2:45 – 3:45 pm
Digital Path to Purchase
AB4| Shopping Is Better with Friends: Shopper Marketing in a Social World
- April Carlisle Leader, Shopper Marketing COE, P&G North America, Procter & Gamble
- Rachel Cohn Global Customer Marketing Strategist, Facebook
- David Sommer CPG Client Leader, Global Marketing Solutions, Facebook
Big Picture
BB11| “Yell, Dwell and Sell” – Developing a Winning Shopper Messaging Architecture
- Dave VanderWaal Director, In-Store Marketing, LG Electronics
Insights to Activation
CB18| Connecting with Consumers Digitally: A Biometric Study of Online Advertising
- Tony Marlow Director, Strategic Insights, Yahoo!
Mobile Solutions
DB25| LBS = Location Based Shopper?
- Patrick Moorhead SVP, Group Managing Director - Mobile, Draftfcb
Tuesday, April 17, 4:00 – 5:00 pm
General Session
K2| Creating a Powerful Brand One Dirty Job at a Time
- Mike Rowe Creator and Host of Dirty Jobs , CEO of mikeroweWORKS
Tuesday, April 17, 6:00 – 9:00 pm
Wednesday, April 18, 8:00 – 9:00 am
General Session
K3| Digital Media and the Shopper Decision Journey: Building Brand Lovers, Converting Brand Buyers
- Jeff Dec Senior Director, Shopper Marketing, Mass & Club Channels, Pepsi Beverages Co.
- Nicole Flavin Senior Director, Shopper Marketing, C&G, Drug & Dollar Channels, Pepsi Beverages Co.
- Bryan Jones Director of Shopper Marketing, Regional Grocery, Pepsi Beverages Co.
- Ken Krasnow Senior Marketing Director, Shopper Marketing, Pepsi Beverages Co.
Wednesday, April 18, 9:15 – 10:15 am
Digital Path to Purchase
- Chris Kozloski VP, Sales, MaxPoint Interactive
Big Picture
BB12| Moving a Shopper-Centric Company to the Next Level
- Anne Jenkins Senior Manager, Shopper Marketing COE, Kimberly-Clark Corp.
- Anne M. Jones VP, Shopper Marketing, Large Stores, Kimberly-Clark Corp.
- Janice Tennant Director, Integrated Marketing Planning, Kimberly-Clark Corp.
Insights to Activation
CB19| Shopper Insights Get Real: In-Store Lab Unveils Actionable Results
- Sally Buckley Manager of Shopper Insights, Family Dollar
- Jon Kramer CMO, RockTenn Merchandising Displays
Wednesday, April 18, 10:30 – 11:30 am
Digital Path to Purchase
AB6| What’s New in How Digital Coupons and Promotions Can Impact the Path to Purchase
- Ken Fenyo CEO, YOU Technology Inc.
- Donna Zambo Manager, Digital Services, Wakefern Food Corp.
Insights to Activation
CB20| The Power of Many: Connecting with Shoppers and Driving Sales with Occasion-Based Solutions
- Andrew McMillin VP, Shopper Marketing, Large Stores, The Coca-Cola Co.
Wednesday, April 18, 11:45 am – 12:45 pm
Digital Path to Purchase
- Alec Newcomb Chief Strategy Officer, MyWebGrocer
Big Picture
BB14| The Shopper Economy
- Liz Crawford Senior Industry Analyst , Path to Purchase Institute
Insights to Activation
CB21| Measuring the In-Store Impact of Online Advertising
- Paul Sternhell Shopper Marketing Solutions Leader, Google Inc.
- Program
- Sessions
- Speakers
- Awards Ceremonies
- Venue
- Multimedia
The Shopper Marketing Summit is a paramount industry conference where experts share knowledge and best practices to help brands and retailers achieve new peaks of success along the path to purchase.
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