2013 Call for Speakers
Speaking Opportunities at the 2013 Shopper Marketing Summit
The Shopper Marketing Summit is an intensive educational program and networking event designed to help shopper marketing professionals effectively navigate the path to purchase and reach shoppers at the moment of truth.
The Path to Purchase Institute is currently collecting speaking proposals for the 2013 Shopper Marketing Summit. This year’s Summit program will provide an even greater level of education and inspiration to attendees, offering workshops, dynamic keynote sessions and a solutions gallery to appeal to the audience of brand marketers, retailers and agency professionals.
The Institute relies heavily on two components when choosing content for an event program:
- Content matching the interests identified by our audience through surveys and session evaluations.
- Speaker references to ensure the quality of our programming efforts.
If you are interested in submitting a speaking proposal, please complete the online form before Monday, September 10, 2012.
April 8-10, 2013
Renaissance Schaumburg Convention Center Hotel
1551 N. Thoreau Dr.
Schaumburg, IL 60173
Speaker Proposal Deadline: Monday, September 10, 2012
Click here to begin submission.
Contact Ronit Lawlor at firstname.lastname@example.org.
What are the benefits of speaking at the Summit?
Who attends the seminars at the Summit?
How long are the sessions at the Shopper Marketing Summit?
What types of topics appeal to the Summit audience?
Do Summit speakers get compensated?
May I submit a proposal for a panel discussion?
What will help my proposal submission be selected?
May I attend the entire Summit?
The Shopper Marketing Summit gives new and returning speakers a unique forum to share their knowledge and expertise with key industry players who shape and influence the shopper marketing industry daily. Summit speakers enjoy the opportunity of networking with their peers and attendees while credentialing their positions as industry leaders and authorities.
The seminar program at Summit is promoted heavily through an extensive print and digital media campaign. Speaker photos are featured in the Summit promotional brochure, and photos and bios are on the show website. Additionally, speakers have complimentary access to the entire event.
Top senior-level manufacturers and marketers of consumer products and services, retail executives and agency professionals make up the majority of the audience at the Shopper Marketing Summit. These people are responsible for building a brand’s presence in-store using shopper marketing programs, displays, packaging and other shopper marketing tactics. Please plan your proposal to speak to this audience.
All concurrent sessions are one hour in length; 45-50 minutes of content followed by 10-15 minutes allotted for questions and answers.
Here are some sample topics that have favored well with this audience:
- Understanding/Developing the Path to Purchase
- Aligning Your Digital and Shopper Marketing Strategies
- Mobile Shopper Marketing 2015
- Building a Shopper-Centric Company (Best Practices in Corporate Organizations)
- Incorporating Shopper Marketing into Your Channel-Specific Strategies
- Effective Brand/Retailer Collaboration
- Developing Actionable Shopper Insights
- Integrating Social Media with Shopper Marketing
- Research on Buying Habits, Shopper Behavior and In-Store Trends
Commercialism and self-promotion are not allowed. If this occurs in your presentation, you will not be invited to speak at future Institute events.
Summit speakers are not paid fees or travel and expenses. They are, by and large, industry executives with excellent credentials and knowledge to share.
Yes, most definitely. Please indicate in your proposal the name of the session moderator, and list all the speakers you will be including. No more than four panelists are suggested for a one-hour session.
A complete proposal that includes all the information we are requesting will certainly help your chances. The session write-up should be well-written, free of self promotion and should conclude with three actionable audience "take-aways." Additionally, though not a requirement, it is recommended that solution providers offer a brand or retailer as a co-presenter. Our experience shows us that attendees are more apt to sign up for sessions delivered by their brand marketer and retailer peers.
The entire Summit is a 2-1/2 day event, beginning with Advanced Learning Sessions on April 8, 2013 followed by two days of keynotes and concurrent sessions on April 9-10. We encourage our speakers to spend as much time as possible at the event, though no set amount of time is required. As a Summit speaker you become a highly visible member of the path-to-purchase community and we believe you will gain the most out of this experience by attending the other sessions and interacting with the attendees.
Who is my contact for the seminar program at Summit?
Please contact Ronit Lawlor at email@example.com with any questions.